Qualified Sales Leads and Appointments

We work with organisations across Ireland, the UK and Europe to generate cost effective qualified sales leads and generate sales appointments for clients in the Business to Business sector.

We work in English, all other Western and many Eastern European languages for clients who run pan European events and trade shows.

• Find out more about our experience, how we work and who we work for.
• Learn how you can remain fully in control of your project at all times.
• We will tell you how we guarantee to represent your company in a fully professional manner.
• Ask us about a pilot project to avoid any lock in and minimise your risk
Contact us for more information

Find out about how little it costs to run a small trial project
Contact us for a quote.

If wish to discuss our Performance Based Pricing Model.
Or find out more about our multi-lingual skills.
Or how we recommend you approach selling to large enterprises.
Or ask about how to develop a good script.
Ask us to give you a call.

Why not check out our White Paper “Sales Lead Generation Checklist”
Go to download area.
 

Scripts for Appointment Setting

Appointment Setting or Generating Qualified Sales Leads

We normally recommend carrying out a small test project to confirm that the results are meeting the clients desired return on investment criteria.

Appointment setting services typically start with a working meeting or conference call to cover the following areas;

• Review and confirm business objectives
• Review list sourcing and targeting plans
• Review customer contract process
• Direct Mail
• Email collateral (Pdf's)
• Relevant Website Content
   
• Decide on decision marker contact process
• Cold calling or top company process
   
• Review and approve Decision Maker research to include:
• Call introduction
• The benefit on offer
• Obtain email opt-in permission or required qualification data
• Priority 1 data (Decision maker name, job title)
• Other desirable data (email address, direct telephone number, address etc.)
   
• Review and approve Decision Maker conversion flow to include:
• Introduction
• Decision maker verification or re-direction
• Qualification questions
• Presentation of key benefits
• Handling common objections and questions
• Summary of typical desired results (See example below)
• Appointments or meeting requests (Option to schedule if required)
• Test order requests
• Demo requests
• Sample requests
• Sales representative or consultant Phone call requests (Option to send immediate email to sales reps and copy project manager)
• Information requests with call-back permission
• Information only requests
• Newsletter or white paper subscription requests (email opt-in permission)
   
• Agree Test Plan including
• Written conversation talking points
• Internal role play
• Recording of live calls for Quality review (Typically in the form of wav files sent by email for review)
• Feedback and process refinement
• Continued testing until go ahead approved
   
• Agree reporting content and frequency
• Agree a process for scheduling sales rep. appointments
• Agree administrative process for handling incoming emails/calls
• Finalise data required to build a database of prospect profiles ranked and categorised by product and interest level
• Schedule training plan