Qualified Sales Leads and Appointments

We work with organisations across Ireland, the UK and Europe to generate cost effective qualified sales leads and generate sales appointments for clients in the Business to Business sector.

We work in English, all other Western and many Eastern European languages for clients who run pan European events and trade shows.

• Find out more about our experience, how we work and who we work for.
• Learn how you can remain fully in control of your project at all times.
• We will tell you how we guarantee to represent your company in a fully professional manner.
• Ask us about a pilot project to avoid any lock in and minimise your risk
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Find out about how little it costs to run a small trial project
Contact us for a quote.

If wish to discuss our Performance Based Pricing Model.
Or find out more about our multi-lingual skills.
Or how we recommend you approach selling to large enterprises.
Or ask about how to develop a good script.
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Appointment Setting in top companies

The basic process used for appointment setting with decision makers for SME’s in certain European markets such as the UK is as follows:

- Cold call to verify Decision Maker, possibly make 1st contact and do basic qualification (Up to 3 calls typically attempted to make 1st contact)
- Email information pack
- Follow-up call to do further qualification and schedule the sales appointment

For very large enterprises, a more complex process is required. This process recognises the difficulty of identifying and contacting top decision makers and requires additional effort.

This is even more relevant in France, and Germany where the local culture strongly favours some form of written communication prior to making any telephone contact with senior decision makers.

Having had the practical experience of testing the basic process on a few large organisations, we have come to the conclusion that the process needed to yield the best positive results in these organisations is along the following lines:

If decision maker not known

- Purchase list with CEO contact names
- Letter to CEO’s PA requesting it to be referred to the correct person (Letter content should outline purpose and specify likely areas of responsibility that would deal with that area)
- Follow-up phone call to PA to obtain Decision maker contact details
- Letter to Decision Maker introducing company and subject of follow-up call. Letter should specify that a follow-up call will be made on a specific date.
- Follow-up call to make 1st contact and do basic qualification (Up to 7 calls typically attempted over a 4/5 week period to make 1st contact)
- If voice mail activated, always leave voice message, with callers number, referring to letter and topic of conversation
- Make 1st decision maker contact , qualify and present offer
- Email information pack
- Follow-up call to obtain desired results

If Decision maker already identified

- Letter to Decision Maker introducing company and subject of follow-up call. Letter should specify that a follow-up call will be made on a specific date.
- Follow-up call to make 1st contact and do basic qualification (Up to 7 calls typically attempted over a 4/5 week period to make 1st contact)
- If voice mail activated, always leave voice message, with callers number, referring to letter and topic of conversation
- Make 1st decision maker contact , qualify and present offer
- Email information pack
- Follow-up call to obtain the desired sales appointment

Schedule a call with us now to discuss your appointment setting requirements.

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I'm interested in getting a quote for some appointment setting services.