Email Marketing Campaign
Email marketing campaigns can be highly effective and keep your company visible with your prospects until they are ready to buy. Using an integrated email marketing campaign with your telemarketing campaign is one of the best methods of ensuring a winning campaign.
Performance Marketing offer you the following options as part of your Integrated email marketing campaign;
Dormant sales lead re-activation programme. Typically this involves a multi-part email marketing campaign to provide valuable information (e.g. White papers) and to collect more qualification information. Telephone contact can be built into this email marketing campaign as required.
Lead nurturing programme. Usually this includes a regular email Newsletter or ezine to keep in touch with prospects with offers of useful information and advice to qualify them further until they are ready for a sales call
Web enquiry qualification programme. Here Performance take leads that you have captured on your website and develop a customised programme to qualify them by a mix of email marketing and telemarketing
Newsletters or ezines can be an ideal method of continual education and communication with relevant contacts. Performance's B2B email marketing services are web based and have the following advanced features which make it more customisable to your requirements;
Easy unsubscribe option
Easily forwarded to a colleague
Ability to send text or HTML emails including reminders, Newsletters and web pages to your site
Ability to embed multiple links at any position in the email
Personalisation of name, company or product interest in email content
Pre-scheduling of messages to go out on an agreed date and time
Ability to log on and review status on mailing online
Tracking reporting includes
Total sent
Total undeliverable
Total delivered
% of delivered by receipt
Opened (Number and %)
Forwarded (Number and %)
Un-subscribe (Number and %)
Clicked thru (Number and %)
Individually tracks multiple click thru's to different website pages
Identifies each contact who click's thru
Ability to download click-thru's for follow-up or integration in your in-house CRM system
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