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Seminar InvitationsSeminar Invitations or event invitations is similar to sales lead generation except that the desired results are registration or confirmation of attendance at the event.Typically an email would be used to send attendees link to an online registration web site where they would log-on and register directly. If time is short and the event is imminent, an option could be included for registering while the contact is on the phone.Usually little selling is required, the main objective is a reminder with resends by email of the relevant agenda or conference information pack. For trade shows it is effectively an appointment setting process to visit the client stand and schedule a demo or conversation with key client executives. A useful technique here is to take the visitor’s mobile phone contact details for contact and appointment confirmation by client personnel during the show. This work can frequently be suitable for offshore implementation to keep costs down. |
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