Telephone Survey Gathering & Conducting
Telephone Surveys
Understand your customer's buying needs and
requirements.You will benefit from our considerable experience of
survey design,
telephone survey gathering, analysis and conducting telephone surveys.
Test customers reaction to your
new products or services
Telephone surveys typically aim to:
- Measure
customer satisfaction with identified services
- Identify weaknesses in the customer contact cycle
- Identify realistic benchmarks for performance standards
- Test customers reaction to new products or services
- Profile potential customers for new business development
- Understand customer's buying needs and requirements
Find out how you can measure your
customer satisfaction and
identify weaknesses in the
customer contact cycle.
As part of Performance Marketing conducting telephone surveys for you they
will include some or all of the following activities:
- Design and scripting
- Outbound calling and data collection
- Analysis and Report Preparation
Identify realistic
benchmarks for performance
standards for your business.
We use a specialised team system Telescript for outbound calling. This has a
number of features for optimising survey results:
- Increase productivity through automated power dialling
- Branch scripting for quality data collection
- Quotas to manage interview sampling
- Calling time schedules
- Call retry limits
- Automated Call-back scheduling and management to increase achievable
contract rates
- External databases links for reference data
- Help facility for objection handling
Profile prospects for your
new business development
CATI Scripting
Our scripting software contains many features that ensure optimum data
collection quality including:
- Logical branching
- Data validation
- Tables and drop down boxes and menus for multiple choice responses
- Web integration to launch a browser from any field in the script
Reporting:
Comprehensive agent and project productivity reports provide all the
information essential to manage each project to meet our clients desired
service levels.
Recently we have carried out a number of web surveys for clients in the UK
and Ireland. |