Web Survey
Web-based surveying is becoming widely used for customer and business web survey projects.
The advantage of online surveys is that it can collect data from a dispersed target audience at a lower cost than by telephone. However a disadvantage is that a bias can be introduced through omitting those who do not have internet access.
Factors that influence response rates:
Increase response rate by:
Following-up contacts and reminders to non-respondents
Personalising the survey with respondents name or company details
Making contact prior to sending the survey
Avoid reducing response rates by:
Using plain web surveys that load quickly
Avoid a complex question grid
Avoid asking for an email address
Typically survey objectives will include
Measure customer satisfaction
Identify weaknesses in the customer contact cycle
Identify realistic benchmarks for performance standards
Test customers reaction to new products or services
Profile potential customers for new business development
Understand customer's buying needs and requirements
Performance Marketing can include some or all of the following services;
Design and scripting
Outbound calling to obtain email opt-in permission
Online data collection via the web
Analysis and Report Preparation
Reporting:
Comprehensive agent and project productivity reports provide all the information essential to manage each project to meet your required service levels. Recently we have carried out a number of web surveys for clients in the UK and Ireland. To find out more on this topic, see our Web Survey white paper
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