B2B Email Marketing

The problem is that not many prospects will be ready to consider a switch immediately. This leaves you with a marketing challenge - 'How to remain on their radar screen until they are ready to buy. This is where b2b email marketing comes in.

You should consider using integrated email marketing with your telemarketing programme to achieve this. This involves a email marketing campaign.

Newsletters can be an ideal method of continual education and communication with relevant contacts. Our b2b email marketing solution is web server based and has the following features that are relevant to the project;

• Easy unsubscribe option
• Easily forwarded to a colleague
• Ability to send text or HTML emails including reminders, Newsletters and web pages to your website
• Ability to embed multiple links at any position in the email
• Personalisation of name, company or product interest in email content
• Pre-scheduling of messages to go out on an agreed date and time
• Ability to log on and review status on mailings online
• Tracking reporting includes
• Total sent
• Total undeliverable
• Total delivered
• % of delivered by recipient
• Opened (Number and %)
• Forwarded (Number and %)
• Un-subscribe (Number and %)
• Clicked thru (Number and %)
• Individually tracks multiple click thru's to different website pages
• Identifies each contact who click's thru
• Ability to download click-thru's for follow-up or integration in your in-house CRM system