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The greatest challenge of B2B marketing is
to remain on the prospects radar screen until they are ready to purchase
your product or service.
We offer an integrated email marketing programme to ensure that valuable
leads generated from an initial campaign are managed and tracked throughout
the full sales cycle until they are ready to talk to a sales representative.
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| Typically this involves a mix of the following
activities: |
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| Step 1
- The Details: |
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Review Of Objectives |
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List Building |
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Opt-In Permission |
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Design And
Copy Requirements |
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Qualification
Questions |
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The Offer |
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Desired
Results |
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Data Collection |
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Reporting |
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| Step 2
- The Details: |
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Screen
Out Companies Not Fitting Desired Profile (e.g. by size or
activity) |
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Identify
New Decision Makers |
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Verify Decision
Maker Contact Details |
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Obtain email
opt-in permission |
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Collect
email addresses |
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Verify And
Cleanse Existing Data From Client Database |
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Profile
Large Enterprises By Building A Matrix Of Key Decision
Makers |
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| Step 3
- The Details: |
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Set-up |
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Email
content |
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Newsletter content |
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Translate to
local languages including French, German, Italian, Spanish,
Dutch, Other (on request) |
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List
import and set-up |
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Input
responses To Telemarketing Campaign for selective Follow-Up
Of Email Click-Thru's Or Emails Opened |
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List
Management to include: |
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Additions Of
Opt-Ins |
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Amendments |
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Unsubscribes |
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Response Management |
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Response
Tracking and management |
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Bounce correction
and resend |
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Identify who
opened |
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Identify who
clicked thru |
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Identify respondents |
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Fulfil information
requests |
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Make telephone
contact if requested |
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| Step 4
- The Details: |
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Emails
Opened |
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Emails Bounced |
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Unsubscribe
Requests |
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Click Thru’s
To Website |
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Telemarketing
Results |
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