Web Survey

Web-based surveying is becoming widely used for customer and business web survey projects.
 
The advantage of online surveys is that it can collect data from a dispersed target audience at a lower cost than by telephone. However a disadvantage is that a bias can be introduced through omitting those who do not have internet access.

Factors that influence response rates:

Increase response rate by:

• Following-up contacts and reminders to non-respondents
• Personalising the survey with respondents name or company details
• Making contact prior to sending the survey

Avoid reducing response rates by:

• Using plain web surveys that load quickly
• Avoid a complex question grid
• Avoid asking for an email address

Typically survey objectives will include

• Measure customer satisfaction
• Identify weaknesses in the customer contact cycle
• Identify realistic benchmarks for performance standards
• Test customers reaction to new products or services
• Profile potential customers for new business development
• Understand customer's buying needs and requirements

Performance Marketing can include some or all of the following services;

• Design and scripting
• Outbound calling to obtain email opt-in permission
• Online data collection via the web
• Analysis and Report Preparation

Reporting:

Comprehensive agent and project productivity reports provide all the information essential to manage each project to meet your required service levels. Recently we have carried out a number of web surveys for clients in the UK and Ireland.

To find out more on this topic, see our Web Survey white paper